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Writer's pictureAmy Caton

AI and Machine Learning: how use of AI illustrates digital transformation

The use of artificial intelligence (AI) is a key example of digital transformation. AI is a form of technology that allows machines to mimic human intelligence, such as the ability to learn, reason, and make decisions. By integrating AI into their operations, companies can fundamentally change operations and deliver improved value to its customers through integration of digital technology and by automating repetitive tasks, analyzing large amounts of data, and making faster decisions.

One of the most notable ways that AI illustrates digital transformation is through automation. AI-powered machines and algorithms can take over repetitive tasks that were previously done by humans, such as data entry and customer service. This not only increases efficiency and reduces costs, but it also frees up human employees to focus on more complex and value-added tasks. A recent example of this is the launch of Chat-GPT3 in November 2022. This AI powered chatbot is a revolutionary artificial intelligence technology developed by OpenAI that allows chatbots to understand and generate human-like natural language with unprecedented accuracy and fluency. Everyone feared the death of the college essay and issues arose again about ethics and plagiarism because students could use this to write anything.

The argument after three months of using the AI chatbot is that, yes, it can write generic descriptions and basic logical arguments. But it still cannot 1) specify and relate personal anecdotes, similes, idioms, and metaphors into language the way we expect humans to, 2) find or use hyper-specific, geographical textual or media forms, and 3) replicate the variance of syntax and vocabulary that we naturally fluctuate throughout our written works. To the point that this AI chatbot increases efficiency by automating lower-level tasks, let me say that it is wonderful at writing student recommendation letters, backgrounds for technical reports, and wonderful dungeons & dragons character backgrounds. This work frees my ability as a writer to focus on the specific and creative parts of the writing that convey the meaning and impact I need.

However, the use of AI also raises some ethical concerns. For example, the automation of certain jobs may lead to job loss and industrial societal changes. Additionally, AI-powered decision-making may perpetuate and even amplify biases and discrimination, which should be carefully monitored.

In conclusion, the use of AI illustrates digital transformation in multiple ways. AI can be used to automate repetitive tasks, analyze large amounts of data, and make better decisions, which can help companies increase efficiency, reduce costs, and improve customer experiences. However, it's important to consider the ethical concerns and potential consequences of the use of AI. Companies should also ensure that they have the necessary resources and capabilities to effectively implement and use AI.


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